SPIRIT 105.9’s SPIRIT of Austin Fest was dubbed Central Texas’ Largest Family Festival and has hosted crowds of 15,000 throughout its years. This past year, the festival was moved from its primary location to a new one at the H-E-B Center in Cedar Park. With the new location, came the opportunity to try out new interactive stations and opportunities to engage with the brand.
This year I created an 8 x 12 foot backdrop for festival attendees to take photos in front of to encourage sharing on social media. The thought was inspired by the latest Instagram trends and similar projects done throughout various events in the city.
Since a portion of the festival was held outdoors, a new scrim banner for the top of the stage had to be created. This banner ended up being over 20 feet wide and took some creative problem solving to develop and brand with the festival, making sure to include important sponsor logos and satisfy several event planners including management from the radio station and the concert promoter.
The indoor version looked very similar interchanging a white background with the color blue.
There was plenty of other collateral that needed to be created to further brand the festival and provide information to concert goers including staff badges and informational signage.
Screens inside the venue by the stage showcased various promotional images so that the radio station could also market opportunities for listeners to further connect with them.
And while many of the images I created were using on site, social media was not forgotten. I developed a Facebook frame for ticket holders to showcase and GIFs for Instagram stories.
These are just a few of the pieces that were put together for SPIRIT 105.9’s annual festival. I also was involved with various promotional videos, guitar wraps, web ads and so much more. It’s a huge undertaking year after year but is always so amazing to take a step back and see where all of our hard work, as a team, came together.